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The Union Fund: A Compliant Pathway to the Future of Athlete-Centric Connected TV

Overview

The Union Fund (“U”) has been formed to develop and scale a Connected Television (CTV) network that accesses and distributes the underleveraged asset value of athlete-centric programming. Early investor participation includes professional athletes such as NBA greats, including James Harden.

The Fund’s mission is to empower athletes to participate in the ownership, creation, and monetization of media properties built around authentic, athlete-driven content. Viewer demand for content by, for, from, and about athletes has accelerated in recent years, particularly during and after the COVID-19 pandemic.

The Union Network aims to capture this demand by delivering original and licensed programming through popular CTV platforms including Roku, Fire TV, Apple TV, Xbox, and Google Play.

Market Context

The transition from traditional cable and broadcast television to Connected TV is one of the most significant shifts in the modern media landscape. CTV platforms now account for a growing share of total U.S. viewing time, providing a more direct, measurable, and interactive advertising environment.

At the same time, professional athletes are seeking greater control and ownership over the media narratives that define their public brands. U offers a unique opportunity to combine these trends through an investment structure that aligns athlete participation with scalable, investor-backed content distribution.

Fund Structure and Compliance

The Union Fund intends to operate within applicable federal and state securities laws, including Regulation D and/or Regulation A offerings as applicable. All marketing and investor communications are conducted in compliance with SEC regulations, ensuring that only eligible participants receive access to offering materials.

Key principles guiding the Fund include:

  • Transparency: Clear, timely communication with investors and athletes.

  • Compliance: Full adherence to SEC advertising, solicitation, and reporting requirements.

  • Alignment of Interests: Structuring participation to ensure that athlete partners and investors share in long-term value creation.

The Fund is managed by an experienced team of professionals in finance, media, and sports business, with third-party oversight from independent compliance and legal advisors.

Statutory Safe Harbor for Forward-Looking Statements

This legend protects the Fund’s management from liability under federal securities laws for projections and expectations, provided the statements were made with a reasonable basis and identified by specific cautionary factors.

CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS

This website, along with all associated materials, including the Private Placement Memorandum (PPM) and all oral statements made by the management of The Union Fund, contain certain “forward-looking statements.” All statements other than those of historical facts are forward-looking statements.

These statements generally relate to the Fund’s planned activities, projected performance, financial expectations, and investment goals, and can often be identified by words such as “will,” “aim,” “target,” “anticipate,” “project,” “expect,” “potential,” “goal,” “estimate,” “may,” “should,” “intends,” or the negative of these terms or similar expressions.

Forward-looking statements are subject to known and unknown risks, uncertainties, and other factors that may cause the actual results of the Fund, or the performance of its investments, to differ materially from those expressed or implied by such statements.

Such risks and uncertainties include, but are not limited to:

    • Market Adoption Risk: The Connected Television (CTV) ecosystem is still evolving. There is no assurance that viewer demand for athlete-centric programming will reach expected levels.

    • Content Performance Risk: Audience engagement and advertising revenue depend on unpredictable viewer preferences and content quality.

    • Competition Risk: The Fund faces competition from established media networks, streaming platforms, and athlete-backed content ventures with greater resources.

    • Regulatory Risk: Changes in securities laws, media ownership rules, or advertising regulations could affect the Fund’s operations or investor returns.

    • Operational Execution Risk: The Fund’s success depends on management’s ability to source, produce, and distribute high-quality programming efficiently.

    • Economic and Capital Market Risk: Broader economic conditions, including interest rate changes and investor sentiment, may affect capital availability or valuation.

    • Athlete Participation Risk: The Fund’s brand value is tied to continued involvement from high-profile athletes; withdrawal or controversy could adversely affect performance.

    • Technology and Platform Risk: Reliance on third-party CTV platforms (e.g., Roku, Fire TV, Apple TV) may expose the Fund to changes in platform policies, algorithms, or fees.

You are cautioned not to place undue reliance on these forward-looking statements. The Fund is under no obligation to update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise, except as required by law. All prospective investors must consult the “Risk Factors” section of the Private Placement Memorandum for a more complete discussion of the risks and uncertainties associated with an investment in the Fund.

2. Mandatory Rule 506(c) Disclosure Legend

This is a non-negotiable compliance legend that must appear prominently on the website and all offering materials to maintain the integrity of the private placement exemption.

MANDATORY LEGAL DISCLOSURE (REGULATION D, RULE 506(c))

THE SECURITIES OFFERED HEREIN HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE “SECURITIES ACT”), OR THE SECURITIES LAWS OF ANY STATE, AND ARE BEING OFFERED AND SOLD IN RELIANCE ON EXEMPTIONS FROM THE REGISTRATION REQUIREMENTS OF THE SECURITIES ACT.

THE BLUE THUNDER FUND IS RELYING ON RULE 506(C) OF REGULATION D. ACCORDINGLY, ALL PURCHASERS MUST BE ACCREDITED INVESTORS (AS DEFINED IN RULE 501 OF REGULATION D), AND THE ISSUER IS REQUIRED TO TAKE REASONABLE STEPS TO VERIFY THAT PURCHASERS ARE ACCREDITED INVESTORS.

THESE SECURITIES ARE SUBJECT TO RESTRICTIONS ON TRANSFERABILITY AND RESALE AND MAY NOT BE TRANSFERRED OR RESOLD EXCEPT AS PERMITTED UNDER THE SECURITIES ACT AND APPLICABLE STATE SECURITIES LAWS, PURSUANT TO REGISTRATION OR EXEMPTION THEREFROM.

NEITHER THE SECURITIES AND EXCHANGE COMMISSION NOR ANY STATE SECURITIES COMMISSION HAS APPROVED OR DISAPPROVED OF THESE SECURITIES OR PASSED UPON THE ADEQUACY OR ACCURACY OF THIS OFFERING MEMORANDUM. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

INVESTMENT IN THE FUND INVOLVES A HIGH DEGREE OF RISK AND IS SUITABLE ONLY FOR ACCREDITED INVESTORS WHO CAN BEAR THE ECONOMIC RISK OF THE COMPLETE LOSS OF THEIR INVESTMENT.